UTM Link Builder
Build clean UTM-tagged campaign URLs for Google Analytics tracking. Enter source, medium, campaign, term, and content — get a properly encoded URL to paste into your ads or emails.
https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-saleHow to use the utm link builder
Paste your destination URL and fill in source/medium/campaign (required for clean attribution). Term and content are optional.
Formula & explanation
Standard Google Analytics UTM parameters appended as query string.
Examples
https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
Frequently asked questions
- Should I lowercase everything?
- Yes — UTMs are case-sensitive in most analytics platforms, so 'Email' and 'email' show as separate sources.
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