ROAS Calculator
Calculate return on ad spend (ROAS), cost per acquisition (CPA), and the break-even ROAS needed to cover your cost of goods. Essential for evaluating paid search and social campaigns.
ROAS
5.00×
CPA
$12.50
Break-even ROAS
1.0×
How to use the roas calculator
Enter ad-driven revenue, ad spend, and number of conversions. ROAS, CPA, and break-even ROAS compute together.
Formula & explanation
ROAS = revenue ÷ ad spend. CPA = ad spend ÷ conversions. Break-even ROAS = 1 (you spent what you earned).
Examples
5000 revenue, 1000 spend, 80 conversions → ROAS 5.0×, CPA 12.50.
Frequently asked questions
- Is ROAS the same as ROI?
- No — ROAS uses revenue (gross), ROI uses profit (net of margins). A 4× ROAS at 25% margin is 1× ROI.
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